The brand's first flagship building
A building with an innovative image and iconic design that has become an architectural landmark for Barcelona. A multidisciplinary space open to visitors, displaying the best selection of the brand's products.
An architectural challenge in every sense
The building covers a space of 2,400 m distributed across three floors. The architects Borja, Carlos, and Lucía Ferrater (OAB - Office of Architecture in Barcelona) were commissioned to design the concept for the company's brand building along with Roca: a technological challenge in terms of both the façade design and the interior, where an interactive space welcomes visitors.
The Building
Built entirely of glass, the building resembles a large shop window that reveals its interior in a distorted way. During the day, amazing visual effects are created inside, while at night, it is fully lit up thanks to hundreds of LEDs housed in its structure, simulating a large cube of moving water. The user can interact with the building through touch screens, with sound and lighting effects.
A multidisciplinary space
Exhibitions, talks, and workshops. More than just a physical location, it is a platform for interior designers, designers, and architects across the world to share multidisciplinary knowledge, acting as a global network for identifying, interpreting, developing, and disseminating new trends in the industry.
The brand's first flagship building
A building with an innovative image and iconic design that has become an architectural landmark for Barcelona. A multidisciplinary space open to visitors, displaying the best selection of the brand's products.
Roca Gallery around the world
More than just a physical space, the Roca Gallery concept expresses Roca's current situation and its future challenges. Based around the values of design, innovation, and sustainability, the Roca Galleries demonstrate the brand's desire for an ongoing dialogue with society as a whole and, most particularly, with the professionals who share its concern and interest in the evolution of the bathroom space. The Roca Galleries aim to provide a meeting point for dialogue open to designers, architects, and interior designers around the world. The Galleries in Barcelona, Madrid, Lisbon, London, Shanghai, and Beijing offer a platform for the exchange of multidisciplinary knowledge, making up a global network for the detection, interpretation, development, and promotion of new trends in the industry. OAB (Oficina de Arquitectura de Barcelona), Lamela Arquitectos in Madrid, Ferruz Decoradors in Lisbon, Zaha Hadid Architects in London, Francesc Rifé Studio in Shanghai, and MAD Architects in Beijing, have given this vision form in venues that combine attractive aesthetics with brand attributes.